“Purpose” – Why We’re Talking About Purpose (Without Turning into a TED Talk)

So… What Is the Point, Then?

Let’s be honest, if you’ve ever stood in the kitchen at midnight, eating cheese straight from the packet and wondering if this is really what adulthood was supposed to feel like… Mate, you’re not alone.

Welcome to the club of men who are perfectly functional, moderately successful, and quietly thinking, “Is this it?”

The world keeps shouting about purpose. Find your why! Align your passion! Hustle harder! As if purpose is something you can download from an app after your gym session. Spoiler: it’s not. It’s messy, personal, and changes about as often as your energy levels on a Monday.

Once upon a time, purpose was simple: go to work, bring home the bacon, and avoid emotional expression at all costs. Job done.

Now, we’ve upgraded or rather, overcomplicated. The internet has turned purpose into a personality quiz. You can’t scroll two posts without someone explaining how they “found their calling” making ceramic mugs in Bali.

Meanwhile, most men are trying to find five minutes to breathe between Teams meetings and wondering if buying a new drill counts as self-care.

We’ve traded survival for existential overwhelm. And we’re exhausted.

If that sounds like you, good news: this series isn’t about “fixing” you. You’re not broken. You’re just human in a world that keeps selling answers to questions you haven’t even asked.

The word purpose has become intimidating, like it should come with its own dramatic soundtrack.

But here’s the thing, purpose isn’t supposed to feel like a job interview with the universe. It’s not about having one grand, lifelong mission. It’s about doing things that give you a sense of meaning, however small.

Cooking dinner for your kids? Purpose.
Making your mate laugh after a crap day? Purpose.
Choosing to get out of bed when your brain says, “Nah”? Massive purpose.

Don’t believe me? The experts back it up:

• Harvard Health: “What Is Purpose and Why Does It Matter?” Purpose is linked to longer life, better health, and more satisfaction.
• Psychology Today: “Purpose Is Not a Destination” you build purpose, you don’t find it.
• Mind UK: “Finding Meaning and Purpose” small actions can create big change.

Purpose isn’t a lightning bolt moment; it’s a collection of choices.

You’ve probably read a few “self-improvement” blogs before and maybe thrown up a little in your mouth while reading them. Too polished. Too preachy. Too many men called Brad promising to “unlock your full potential.”

This isn’t that.

This series is about finding purpose without losing your sense of humour or your grip on reality. We’ll be cheeky, honest, and slightly irreverent, but we’ll still give you proper takeaways you can actually use in real life.

We’ll cover:

• Why chasing passion might be ruining your joy
• How boredom masquerades as a midlife crisis
• Why your job doesn’t have to be your life’s meaning
• How connection, play, and routine build purpose quietly (and effectively)

If you want something grounded but not gloomy, something you can read with a brew and a smirk, you’re in the right place.

If you’ve ever thought, “I’m in my 30s/40s/50s, shouldn’t I know what I’m doing by now?” no. You shouldn’t.

Purpose isn’t static. It evolves as you do. What mattered at 25 (money, ambition, abs) probably doesn’t hit the same now. And that’s okay.

Here’s a secret the gurus don’t tell you: nobody’s got it all figured out. Even the people who look like they do are just winging it with better lighting.

So, before you spiral into a late-night career crisis, read this:

• The School of Life: “Why You Don’t Know What to Do with Your Life”
• BBC Worklife: “The Myth of a Single Life Purpose”

Feeling lost isn’t failure, it’s data. It means you’re paying attention.

Research from the Greater Good Science Centre shows that people with a sense of purpose are more resilient, less stressed, and even sleep better.

But here’s the twist: you don’t need to have it all mapped out. Purpose doesn’t come from certainty; it comes from curiosity. Try things. Fail. Laugh. Try again. That’s the work.

You’re not searching for a grand plan; you’re collecting evidence for what makes your life worth showing up to.

Let’s start small. Try this:

1. Notice what gives you energy – what makes you lose track of time? Write it down.
2. Do something useful for someone else – Kindness.org has tiny, simple ideas that genuinely shift perspective.
3. Read less motivation, live more life – Step away from the quotes on Instagram. Go for a walk. Call a mate. Pet a dog.

You don’t need to overhaul your life; you need to participate in it with a bit more awareness and humour.

Here’s what we’ll cover (and yes, it’ll be as honest and funny as it sounds):

1. The Great Purpose Panic – why everyone’s freaking out about meaning
2. You’re Not Broken, You’re Bored
3. Passion Is Overrated
4. The Work Thing
5. The Side Quest Theory
6. When Purpose Ghosts You
7. People, Not Projects
8. The Midlife Reboot (Without the Motorcycle)
9. Purpose and Play
10. The Everyday Purpose Blueprint

Each post will mix real-world insight, practical tips, and a touch of sass. Think of it as self-help that swears a little.

You don’t need to be perfect. You don’t even need to be particularly motivated. You just need to be curious enough to keep asking, “What’s the point, then?” and brave enough to find your own answer.

So, grab a brew (or something stronger), lower your expectations of enlightenment, and let’s have a laugh while we make some sense of this chaos together.

Welcome to “What’s the Point, Then?” where purpose meets sarcasm, and you don’t need a vision board to belong.

Explore more with us:

• Browse Spiralmore collections
• Read our Informal Blog for relaxed insights
• Discover Deconvolution and see what’s happening
• Visit Gwenin for a curated selection of frameworks