Most websites are built like storage.
Ours is built like movement.
The key idea
Instead of:
- One site holding everything
We build:
- Multiple sites moving ideas between them
Each one has a role.
The flow logic
- Bloggyness → Opinion + Entry point
- Other sites → Structured depth layers
- Everything connects via internal routing
So, content doesn’t sit still.
It travels.
Useful reference
- Information architecture basics:
https://www.nngroup.com/articles/ia-study-guide/
Takeaway
This isn’t a content library.
It’s a thinking system with direction.
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